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Web and Digital Experience Manager

King of Prussia, PA
JPC is seeking a Web and Digital Experience Manager that will support our client's global marketing websites, focusing on user experience, SEO, market education, as well as website optimization & reporting. You will work closely with our brand, demand generation, digital, partner, product, and technical teams as well as our core web team, ensuring the website continues to deliver high volumes of qualified leads to support our sales organization. Making sure the website continues to effectively engage with prospects and represent our brand will be paramount for this role.

As the website manager you will be responsible for driving conversion rate optimization, personalization, and AB/multivariate testing efforts for our website, landing pages and microsites. You'll use your knowledge of design, UX, testing, and product management to optimize website performance (and in turn, revenue) to new heights. 

Responsibilities:
  • Support the overarching strategic vision (strategy, roadmap, and requirements) of all major web projects spanning design, development, and optimization.
  • Accountable for annual web roadmap planning and monthly sprint planning efforts that support the annual marketing strategies.
  • Drive the CRO process from beginning to end, including research, test idea intake, testing roadmap, hypothesis development, design and development, execution, reporting and analytics.
  • Rigorous use of analytics to track and manage performance, inform decisions on web site content, priorities and keen real-time understanding of asset consumption, traffic patterns that drive actions to improve conversion and remedy any shortfalls.
  • Develop scalable and sustainable web operations and project management, set priorities, and effectively leverage available resources to drive business impacting results.
  • Facilitate the collaborative development of the website, overseeing the information architecture, usability, creative execution, and web metrics reporting activities.
  • Monitor website traffic and engagement using Google Analytics and use website data to create reports.
  • Develop annual roadmaps for leveraging optimization tools across the site like Optimizely, Chatbot, Automatic Schedules, etc. to help optimize lead capture.
  • Manage and optimize landing pages, website calls-to-action (CTAs), Chat Bot playbooks, lead-generation forms, etc.
  • Collaborate with marketing team efforts to A/B test ad creatives, audiences, and landing pages.
  • Develop keen understanding of our buyers and their digital journeys and enable vertically and contextually optimized and personalized experiences.
  • Working with our vendors, generate mockups of web page designs, workflows, and personas to craft end-to-end simulations of the user experience.
  • Report web performance metrics to communicate demonstrable impact of the Vertex Inc websites on the business through quarterly business reviews.
  • Track KPIs and UX metrics regularly with the intention of consistently improving the user experience as well as driving business results
  • Continually experiment with new technologies, audiences, creative, and methods to increase website performance
  • Facilitating workshops, listening sessions, or other interactive activities such as card sorts or tree testing
  • Support the evolution of the vision and strategy to scale Vertex’s web properties and increase web development and optimization velocity.
  • Drive wholistic, connected digital experience across Vertex’s web properties and deliver new digital capabilities and web functionalities.
  • Maintain and distribute all website related documentation and style guides.
  • Develop a deep level of understanding of the content structure across the content management system (CMS), and provide recommendations to improve consistency
  • Lead Information Architecture (IA) enhancement efforts that include improvements to taxonomy, sitemaps, and content structure.
Experience:
  • 6+ years’ experience in a User Experience, Conversion Specialist, or similar role
  • 5 – 7 years’ experience running a B2B corporate website for a high-growth tech company leveraging a CMS (Drupal preferred)
  • Demonstrated mastery of SEO fundamentals and how they interplay with website technology, architecture, and content to deliver outstanding organic search performance
  • Experience managing a web/digital agency required
  • Experience with SEO both technical and content
  • B2B experience a must
  • Familiarity with HTML, CSS, preferred
  • Experience with agile development and PM methodologies required
  • Deep understanding of web analytics
  • Ability to translate organizational goals into website objectives that can be measured
  • Background using tools such as, Invoca (Dialog Tech), GA Tag Manager, Crazy Egg, Optimize 360 A/B Testing, Personalization platforms, Smartling translation platform, Postmark, Clean Talk, Qualtrics for web interceptor/Usability screening, Qualified chat bot experiences, gather content content/workflow tool, etc.
  • Strong communication skills and the ability to articulate findings to executives; comfortable building effective business reviews that story tell with data.
  • Has phenomenal attention to detail and a passion for delivering the highest quality and error-free websites.
  • Has a strong track record of delivering work above expectations, on time, and on budget.
  • Solid experience in building audiences (contextual/behavioral/industry)
  • Strong verbal and written communication skills, with the ability to present analysis/insights to senior management.
  • Strong project management experience, with often changing priorities and tight timelines
  • Analysis of quantitative data (web metrics, revenue reporting, etc.) and qualitative data (surveys, screen recordings, etc.) to develop insights about the user.
Skills:
  • Demonstrated proficiency in using a conversion rate optimization process to markedly raise website performance.
  • Demonstrated experience running simultaneous personalized experiences.
  • Proven experience in managing website CMS enhancements and the end to end requirements, testing and documentation process.
  • You love to improve performance via testing and experimentation.
  • You're highly analytical and make decisions based on pattern recognition and data.
  • The ability to solicit and obtain customer feedback to improve the customer journey and fix pain points.
  • Lifelong student continuously expanding your knowledge of consumer psychology, web tech and tools, and analytical testing approaches.
  • A team player who is also comfortable working independently.

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