JPC is seeking a Sr Manager Web and Digital Experience for our client that will be responsible for the overall direction of the organization’s corporate website and external-facing web properties, creating an optimal, compelling, and personalized audience-first experience. This role will leverage data analytics, personalization strategies, and automation to help increase demand, while strengthening the positioning of our global brand and manage a team of individual contributors and external vendors, comprised in the areas of UX/Web design, Web Architecture, Analytics, and Automation to create a cohesive and connected digital experience, tailored to visitor profiles. Working within an agile framework, this role is accountable to drive the day-to-day work of a cross-functional team ensuring marketing requirements are clearly defined, communicated, and delivered on time. RESPONSIBILITIES:
Drives our long-term Web strategy, maturing modern marketing approaches balancing data, technology, design, and customer needs.
Collaborates on the development of innovative, segment-relevant omnichannel audience experiences and personalization strategies, customizing messages to multiple visitor segments and personas.
Designs analytically driven strategic plans to deliver audience-centric paths that increase quality web traffic, lengthen visitor engagement, improve visitor-to-lead conversion, and fully leverage our web technology stack.
Rigorously utilizes analytics to track and manage performance, inform decisions on web site content, priorities and applies keen, real-time understanding of asset consumption, and traffic patterns that drive actions to improve conversion and remedy any shortfalls.
Articulates team goals and strategy effectively to senior marketing stakeholders and other core team members quarterly.
Employs outside-in perspective with regular user testing and voice of the customer research to inform design solutions and iterative optimization.
Strategically leverages our conversational marketing software and personalization platforms to drive better customer experiences across the site so that visitors are engaged with more personalized conversations leading to increased ROI.
Uses data-driven insights to deliver strategic improvements across web properties, including optimized customer experiences and user journey definition to drive performance against KPIs.
Collaborates with cross-functional teams to ensure that web initiatives are implemented to support business strategies with an eye towards performance and conversion.
Informs and participates in business change and readiness conversations so that you understand the impact of changes to our business and can pro-actively translate that into an updated web strategy and roadmap.
Fosters an innovative, inclusive and diverse team environment, promoting positive team culture, encouraging collaboration and self-organization.
Provides feedback on work-in-progress, clarifies requirements and contributes to removing roadblocks or impediments for your team; looks for opportunities for continuous team and process improvement.
Occasional business travel may be required.
Determine appropriate resourcing of staff in order to achieve goals and objectives.
Build an effective leadership team through mentoring and formal education that focuses on management and project management principles.
Define annual Key Performance Indicators aligned with corporate goals.
Manage and mentor employees and/or managers on performance gaps, career development opportunities, and strategies.
Manage and coach employees and/or managers on all human resource related processes including onboarding, performance management, succession planning, employee relations, selection, terminations, compensation and rewards.
Recognize others’ contributions and share credit for success.
Own attainment of high employee satisfaction and retention; lead development of program and initiatives within group to attain high employee satisfaction.
Prepare and manage budget as assigned; analyzes variances and initiates corrective actions to maximize operational performance.
KNOWLEDGE, SKILLS, AND ABILITIES:
Proven ability to drive cross-functional vision alignment, as well as hands-on coaching capabilities, and ability to deliver large scale technical projects.
Highly collaborative with ability to develop and influence digital web strategies and roadmaps that help achieve marketing goals.
Demonstrable ability to build and optimize web experiences to maximize efficiency, maintain unparalleled brand consistency, and a best-in-class customer experience.
Excellent written and verbal communication skills, including the ability to convey complex ideas clearly, and to communicate with both technical and non-technical audiences, is essential.
Exceptional leadership skills with demonstrated success in navigating complex business issues and technical environment, and proven ability to inspire and build relationships with all stakeholders.
Ability to Identify, and implement, industry best practices in terms of web strategy, keeping a close eye on emerging technologies and trends.
Deep domain expertise with hands-on experience with CMS, SEO, UX design, web analytics, micro-experiences, and related web ecosystem.
Must be a self-motivated, team player partnering with various stakeholders and development teams across the organization to contribute to the overall business objectives of the organization.
Strong design aesthetic with understanding of what makes a strong user experience.
Comfortable in dynamic environment, with keen ability to institute structure and operationalize end-to-end process.
Ability to define a digital strategy, translate business goals into tactics and drive team efforts that achieve defined metrics.
Strong background with a digital experience across all practice areas including search, web, digital advertising, marketing; with extensive experience with developing state-of-the-art website experiences.
Working knowledge of user interface design practices for global B2B companies.
Detail-oriented with the ability to work in a fast-paced environment and manage multiple tasks, deadlines, and priorities.
Highly collaborative individual who builds trust & strong relationships at all levels.
Proven track record of building a high functioning team.
EDUCATION AND TRAINING:
Bachelor's Degree required.
Ten (10) plus years of Digital Strategy experience supporting web design development, A/B testing, conversion optimization, website accessibility and mobile technology.
Four (4) plus years leadership responsibility in direct management of a team of individual contributors.
Digital experience across all practice areas including search, web, digital advertising, marketing; with extensive experience with developing state-of-the-art website experiences.
Proven leadership experience at medium to large scale global technology companies, preferably with B2B SaaS business models.
Experience with user personas, journey mapping, personalization across a journey, ability to understand a content flows and ability to develop a strategy to support this.
Proven experience with multi-country and language CMS deployment and integration with translation services.
Experience on growth-focused teams driven by experimentation and rapid iteration.
Previous experience in a leadership role acting as a change agent with mindset to build, experiment and scale.
Experience in marketing automation tools (Pardot/Marketo/Eloqua) and SFDC.
Drupal 9 experience a plus.
Hands on experience with A/B testing platforms, GTM, Google Analytics, Crazy Egg/Hot Jar, content tools (Gather Content), and personalization platforms.
Experience at a Global Public Company a plus.
Proven experience to concurrently lead multiple strategic and tactical initiatives.
Proven experience driving projects with cross-functional colleagues using iterative development methodologies and A|B testing best practices.